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After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, we also provide the customer with various assets related to their videos, such as the video files themselves, corresponding blog articles, metadata, and transcripts.
A question we sometimes receive from the client or the client’s webmaster is, “What do we do with all of these files?”
If you already have a content marketing program in which you regularly publish content on your blog, you would integrate these assets into that program. If you do not yet have such an editorial calendar for your content, it is time to start scheduling one. The best practice is generally to include the corresponding video embedded above the blog copy in each of the blog posts. YouTube allows for embedding of videos in blog posts. As you receive several videos and corresponding blogs per month, you may space them out to allow for consistent publishing of new, relevant content. Google rewards sites that engage in this regular publishing behavior because they are providing the information searchers (your potential customers) are looking for.
The video files are provided so you may publish them on other platforms in addition to YouTube or in your own player on your website (ask your Webmaster). We also provide video descriptions and keywords used when posting to YouTube, and these may be used in a case when the videos are published again on another Channel or platform.
Of course, we assist you with this process and coordinate with your webmaster as we publish your videos and provide the video library asset files. Please contact us if you have any questions about how best to get started with video content marketing.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
