Category: by The Video Content Marketing Guru

How Much Content is Enough?

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! It used to be that having a few videos on YouTube or on your website would set you apart from the competition, but those days are gone. As more and more online videos have been published, it has become a market where …

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Nearly Half of Searches Have YouTube Videos in Google Search Results

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! As reported by ReelSEO and Searchmetrics (whose parent company is Google), Google keyword searches yield videos 55% of the time, and 82% of those videos are YouTube videos. FaceBook videos do not show up in Google search – at least partially because …

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Google’s Tool for Moving Your YouTube Channel Between Pages & Profiles

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! We recently published an article highlighting the interaction of YouTube and Google+ Pages/Profiles, including links to several Google Support pages to assist with moving YouTube Channels between Pages & Profiles. (YouTube Channels are usually now an extension of a Google+ Page of …

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The Fastest Way to Get a Custom YouTube URL

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You’ve launched your YouTube Channel, and perhaps you already have some videos uploaded.  You want to take all the best steps to optimize and grow your channel the right way, but you notice one thing you can’t seem to optimize: You want …

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Evergreen Video Content Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! When people go online seeking answers to their questions, they may have very specific questions that require the most specific answers. You would do well to have video content in place to lead your customers to the answers they need. However, the …

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Engage Your Ideal Customers Using Video Marketing Personas

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Content Marketing is about meeting your customer where they are and providing information that is relevant to their needs. Video content is the best way to engage your customers. However, you don’t just show up to the video shoot and start talking …

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Embed YouTube Videos on Your Website

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Once your videos are published to YouTube, they are accessible to all visitors to YouTube.com unless the videos have been set as “unlisted” or “private”. They may come up in YouTube searches or Google searches if they appear relevant to a search. …

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Editorial Content Planning Utilizing Video Assets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, …

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Consistent Content is Key!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While …

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Build Credibility & Loyalty by Offering Help, Not Hype!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to …

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Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, …

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The Best Way To Get Custom Thumbnails on YouTube

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to …

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YouTube & FaceBook: Comparing Apples to Oranges

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There has been a propaganda campaign at work that seeks to convince marketers that using direct video uploads to FaceBook is more effective than posting to YouTube and then referencing YouTube videos on the FaceBook platform, but as ReelSEO has written, analysis …

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Afraid of Running Out of Ideas? – Thoughts on Ensuring Sustained Content Development

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Whether it happens at the very outset or after some experience exploring the various facets of relevant topics for the target market, one fear that inevitably arises at some point in the course of a company’s content marketing program is that there …

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YouTube is Still the Priority for Publishing Video Content

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! With all the talk about FaceBook encroaching on what has been YouTube’s turf for the past decade, one needs to keep in mind that YouTube has some established competitive strengths that FaceBook cannot threaten. Some may ask, “Is YouTube still the priority …

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YouTube is Focusing on Mobile Video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. …

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YouTube is the World’s Largest Video Library

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Recently, we published an article exploring YouTube’s long-term video engagement, comparing it to FaceBook’s shorter-term “first day” domination. A big part of the explanation is that YouTube is the world’s largest video content library. ReelSEO recently reported on a massive increase in …

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YouTube’s Introduction of Default Auto-Play, & Its Implications

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Apparently in reaction to FaceBook’s video auto-play experience, YouTube has added the auto-play feature as the default setting. Essentially, if you are watching a video that is not being played as part of a playlist, YouTube will assess your video watching history …

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What You Need to Know About YouTube Red

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …

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Upload Your Videos Natively to FaceBook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …

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