Category: Insights

Milo’s Suspension & The Future of Twitter

The suspension of Milo Yiannopoulos from Twitter in 2016, followed by the same for many others on the Alt-Right – often without explanation but apparently related to tone or topical content – have led some to suggest that the future of Twitter as a leading social media platform is in question. Twitter, which is itself …

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A “Dislike” Button For Your TV – Where To Complain About Television Content

A popular request on platforms like FaceBook has been a “dislike” button to show disapproval or negative reaction to content. The Internet does allow virtually unlimited avenues of content discovery, and the user experience is largely user-directed. Television, in contrast, is heavily controlled and programmed, with the viewer choosing between channels. Where is the call …

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Yellow Journalism, Advertisement, Human Psychology, and Fake News Killing the Internet

The Real Reasons YouTube Has Been Behaving Strangely Lately – Viewer Wants & Viewer Behavior in the Current YouTube Environment

Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content

Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …

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Zero Hedge Analysis of Trump Bypassing the Mainstream Media & Their Fake News Crusade

Zero Hedge recently published an article analyzing Donald Trump’s use of social media platforms including YouTube and Twitter to bypass The Establishment Press to communicate with The American People. The article goes on to further analyze why The Establishment Media have launched a crusade against online competitors by labeling them as “fake news”. Zero Hedge …

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How Did Video Games in the 1980s Prepare Us for The Internet & Online Interactive Multimedia, Including Social Media?

At Media Blitz, we have an interest in video games that goes back to the 1980s, the Atari 2600, & the Nintendo Entertainment System. As kids, many of us found these video game systems & their interactive media products to be much more interesting than the television shows and other media offered on television and …

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Reject and Replace Hollywood with Decentralized Entertainment Media

As discussed in a previous Media Blitz post (HERE) and by ReelSEO (HERE), YouTube reaches more 18 to 49 year olds than the top 10 Prime Time TV shows. Since its launch in 2005, we’ve said YouTube was the game-changer that made TV obsolete. Television, despite the variety of cable companies – many owned by …

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Poor Movie Rental Selection Since the Demise of Blockbuster

As Netflix and streaming movies online came to be increasingly popular, the popularity of actually going to a movie rental store waned.  Additionally, more people were consuming more and different media content online, but people still watch movies at home. For about 3 decades, movie rental stores increased the power of the masses to consume …

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Decentralization of Media – What It Means, and Is It Still True?

There used to be three major television networks, with local affiliates. Local and regional newspapers, along with their TV and Radio counterparts and the national news programs, dominated the flow of information on current events. The schools, encyclopedias, and major book publishing companies controlled the flow of other information. Entertainment media in the United States …

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FaceBook Routinely Suppressed “Conservative” News Items

http://gizmodo.com/former-facebook-workers-we-routinely-suppressed-conser-1775461006 FaceBook has suppressed “conservative” news items – Why are we not surprised?!? It’s par for the course, but FaceBook is also about promoting the lowest common denominator. Not only does FaceBook censor and punish posts that are not “PC”, and not only does it encourage its users to report non-“PC” postings for this censorship …

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“Pop” Culture Versus Popular Culture

It is important for people in today’s society to understand and be able to identify the differences between manufactured “Pop Culture” and genuine Popular Culture that comes from the people. Since the dawn of modern mass media technology, the people in control of the media content have sought to shape the behavior, beliefs, and culture …

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MP3.com and the Rise of Online Social Media Platforms

“Social Media” is now the widely-accepted name for the latest trend in technology and interaction. Human behavior appears to have been forever changed in the second half of the past decade as technologies such as FaceBook and Twitter have invaded our daily lives. The cellular phone revolution has played a part in laying the groundwork …

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Why URL Shortening is No Good

Some services offer shortened URLs that also allow tracking of clicks and forwarding to a given destination. These are very popular in various marketing circles, on social media, and online in general. They’re generally no good, despite the ability to track clicks. It’s really an ethical issue of whether you show your visitor what they …

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Amazon Launches Amazon Video Direct – A Video Upload & Payment Service for Video Creators

http://www.musicbusinessworldwide.com/amazon-takes-on-youtube-with-new-rival-amazon-video-direct/ Amazon has launched Amazon Video Direct, which allows video creators to directly upload their videos and be paid as their content is watched. While the business model and market differs from YouTube, AVD could become a big player in the general online video marketplace. Filmmakers will be able to distribute their movies through Amazon …

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