Content Marketing for Pre-Sales and Post-Sales

http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19

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Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means your sales team needs to be on the same page as your content team. Sales should be using content assets, and the content team should be creating with the sales processes – and the customer’s place in those processes – in mind.

Adults Watch Nearly 40 Minutes of Mobile Video Each Day

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Future Content SEO Trends – According to CMI

http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11

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Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to build SEO just makes sense, though creating the content that needs to be created and then marketing it effectively can sometimes be better than trying to exploit trends. Yes, you should create content that is engaging, and you should engage with your prospects/clients. Local emphasis makes more sense for some purposes over others. While tapping on a touch screen or keypad is annoying, a bunch of people talking into their phones to use a voice search is even worse. Some AI & Machine Learning can be helpful, and while it is being pushed very strongly on various fronts, people don’t want it in their customer service experiences, and they likely would not be comfortable with content made by robots, which is essentially “fake content”… Just because it is “trendy” doesn’t mean it’s right. It could be a threat to what is right, though – so we should acknowledge it and react appropriately.

You Need Customer-Centric Videos

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Will My Videos Go Viral?

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Micro-Negotiation and The Future of Online Advertising

Dave Cullen of Computing Forever suggests micro-negotiating with content consumers who use ad-blockers. Essentially, it would ask the visitor whether he wishes to support the content creator. This could get more complicated on platforms that run 3rd-party content while seeking ad revenue for themselves… Dave also touches on problems with the intrusiveness of advertising and possibilities for gamification to promote a more interactive Internet.

Video Expected to be 80 Percent of Internet Traffic in 2019

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The Total Experience: Customer Relationships & The Role of Content Marketing

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The Importance of Placing Videos on Your Website Pages With Thumbnail Images & Play Buttons

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The Fold Still Matters in Web Design and Visitor Experience

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What You Need to Start a Business Vlog

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Send Relevant Video Playlists to Customers

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Run Your Business While Implementing Video Marketing

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What Is The Right Duration of a Video?

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Provide Educational Content – Be a Teacher That Helps People Right When They Need It!

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