Tag: Content Marketing

A 3-Step Curation Process for Repurposing Content

http://contentmarketinginstitute.com/2017/12/amplify-assets-curation-process/ dec 19 Your best-performing and most-wanted content can be curated and repurposed. You can create new content by collecting take-aways from a single article or from several related articles, then elaborating and clarifying. New content formats can be explored, as well, creating the most useful, usable, and accessible content for your target audiences. Take …

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Embracing Education as a Marketing Strategy – CMI

http://contentmarketinginstitute.com/2017/12/education-marketing-strategy/ dec 5 At Media Blitz, we are deeply involved in education – in assessing formal education systems, in promoting an educational approach to content marketing both for and by businesses, and in preparing and promoting educational content. Here, CMI highlights some examples of businesses going beyond the educational blog and how-to videos and actually …

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How To Develop and Grow a Successful Podcast – CMI

http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the …

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Competitive Content Marketing Analysis – CMI

http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23 When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing? What are the best opportunities for your approach to …

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Content Marketing for Pre-Sales and Post-Sales

http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …

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Future Content SEO Trends – According to CMI

http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …

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Provide Educational Content – Be a Teacher That Helps People Right When They Need It!

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Online Video is the Future and Present of Content Marketing

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Consistent Content is Key!

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Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!

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Learn About Content Marketing and Its History

The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!

Content Marketing 101

CLICK ABOVE to Read the full article from The Video Content Marketing Guru!

The Importance of Content Strategy BEFORE Editorial Planning

If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …

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Please Don’t Confuse Native Advertising with Content Marketing

Native Advertising is “Pay to Play” on others’ platforms. The content usually consists of advertising in disguise. Content Marketing, on the other hand, is legitimate stand-alone content that the target market wants or needs, and for many businesses, it is often answering a question or helping the customer to solve a problem. It is typically …

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Your Brand Needs Consistent Content – But Most Brands Can’t Keep Up

There is a competitive advantage to be had in your market if your business has consistent content with substance and good strategy. Most smaller companies can’t keep up because their resources are stretched thin, even if they would otherwise be agile enough to do it themselves. Many larger companies are too bulky to make the …

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