Tag: content planning

Editorial Content Planning Utilizing Video Assets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, …

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Afraid of Running Out of Ideas? – Thoughts on Ensuring Sustained Content Development

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Whether it happens at the very outset or after some experience exploring the various facets of relevant topics for the target market, one fear that inevitably arises at some point in the course of a company’s content marketing program is that there …

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The Importance of Content Strategy BEFORE Editorial Planning

If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …

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