Tag: marketing

The Zen of Content Marketing

http://contentmarketinginstitute.com/2017/12/zen-content-marketing/ dec 28 Robert Rose takes a Zen approach to thinking about Marketing. It’s an interesting article, which may help to highlight for you some of why you may have been drawn to marketing – if you’re so inclined. It helps to take a step back, look at the long view, and appreciate why we …

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The Total Experience: Customer Relationships & The Role of Content Marketing

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Many Ways to Use Video Content in Your Marketing

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Are Ad-Blockers the Patriotic Solution?

Some would suggest that Ad-Blockers are anti-capitalistic and therefore perhaps even anti-patriotic. These people may fail to see the forest for the trees. Ad-Blockers may be the solution! Not only do they render interruption advertisement methods to be useless, in favor of legitimate helpful content, but the fact that some content not being “Advertiser-Friendly” is …

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Editorial Content Planning Utilizing Video Assets

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Why URL Shortening is No Good

Some services offer shortened URLs that also allow tracking of clicks and forwarding to a given destination. These are very popular in various marketing circles, on social media, and online in general. They’re generally no good, despite the ability to track clicks. It’s really an ethical issue of whether you show your visitor what they …

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