Tag: searching

Lean-Forward VS Lean-Back

Filed under by The Video Content Marketing Guru, Content Marketing, Design, Visitor Experience (UX), & The Customer Journey, Digital Marketing Optimization, Film and Video, Marketing, Video, Video Content Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to …

active, engagement, internet, involved, lean back, lean forward, searching, TV

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