{"id":1435,"date":"2017-03-08T15:24:13","date_gmt":"2017-03-08T15:24:13","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=1435"},"modified":"2022-03-10T14:21:14","modified_gmt":"2022-03-10T14:21:14","slug":"build-credibility-loyalty-by-offering-help-not-hype","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/","title":{"rendered":"Build Credibility &#038; Loyalty by Offering Help, Not Hype!"},"content":{"rendered":"<p><a href=\"http:\/\/newrelevantvideo.com\/build-credibility-loyalty-by-offering-help-not-hype\/\" target=\"_blank\" rel=\"canonical noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1286\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\" alt=\"buildloyalty-helpnothype\" width=\"505\" height=\"253\" srcset=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png 505w, https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype-300x150.png 300w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/a><\/p>\n<p><strong>CLICK ABOVE to Read the full article from The Video Content Marketing Guru!<\/strong><\/p>\n<p><em>Ask yourself this question<\/em>:<\/p>\n<p><strong>What do your customers really want or need to know?<\/strong><\/p>\n<p>Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to real people searching for information. <em>That is why content marketing helps SEO<\/em>. So\u2026 <em>be a guide. Be an educator. Help people<\/em>. The effect is analogous to \u201c<strong>karma<\/strong>\u201c\u2026<\/p>\n<p><strong>Do you know what your customers need to know?<\/strong> <em>Chances are, you do\u2026 or you know what steps they need to take to <strong>learn<\/strong> for themselves<\/em>. In fact, it is likely you have been answering their questions all along. This represents an <strong>opportunity to answer previous \u201cfrequently asked questions\u201d and preempt repeat questions &amp; questions yet to be asked<\/strong>. These will be on display in cyberspace 24\/7, 7 days a week, 365 days a year (or more). <em>If you want to go <strong>on the offensive with your marketing<\/strong>, shift your energy from aggressive hyping to educational outreach<\/em>. So long as your target audience also knows about your products or services, that \u201cpositive vibe\u201d will carry over from your good works.<\/p>\n<p><strong>Who would you like more: Someone who is always offering a helping hand, or someone who is always bragging?<\/strong> Walk the walk by providing content that will be recognized as a customer service resource, and any claims about your products or services are likely to pull more weight\u2026<\/p>\n<p>A majority of customers making what they perceive as significant purchases research online before buying. You can <strong>meet them where they are and provide their desired information when they can appreciate your help the most<\/strong>, and <em>this creates goodwill<\/em> toward your company. It\u2019s that karmic effect again. \u00a0<strong>Offer Help, Not Hype<\/strong>.<\/p>\n<p>You have an opportunity to give your ideal customers the type of content they prefer (<em>video!<\/em>) when and where they want it (<em>online, searchable, and accessible on mobile devices<\/em>). Your ideal <strong>customers are looking for your answers<\/strong>, and <em>our <strong>turn-key approach<\/strong> can help you to optimize those answers<\/em> for dissemination leading to <em>mutual benefit for both you and your customers<\/em>.<\/p>\n<p><strong>Your firm\u2019s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship.  Improve your firm\u2019s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!<\/strong><br \/>\n<!-- MBP VCM for Businesses & Professionals Interest Form --><br \/>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/shell.js\"><\/script><br \/>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"19584124\",\n\tformId: \"7211f907-7805-4346-bd15-b886dce6d6c7\"\n});\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":1286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[283,863,874,886,159,476,157,866,16,862],"tags":[342,256,340,345,344,341,346,343],"class_list":["post-1435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-by-the-video-content-marketing-guru","category-content-marketing","category-design-visitor-experience-ux-the-customer-journey","category-digital-marketing-optimization","category-education","category-film-and-video","category-marketing","category-seo","category-social-media","category-video-content-marketing","tag-credibility","tag-educational","tag-help","tag-informational","tag-informative","tag-loyalty","tag-not-hype","tag-useful-content","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build Credibility &amp; Loyalty by Offering Help, Not Hype! - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Credibility &amp; Loyalty by Offering Help, Not Hype! - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to &hellip; Continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Blitz Publicity\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T15:24:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T14:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\" \/>\n\t<meta property=\"og:image:width\" content=\"505\" \/>\n\t<meta property=\"og:image:height\" content=\"253\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lance\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lance\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\"},\"author\":{\"name\":\"Lance\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97\"},\"headline\":\"Build Credibility &#038; Loyalty by Offering Help, Not Hype!\",\"datePublished\":\"2017-03-08T15:24:13+00:00\",\"dateModified\":\"2022-03-10T14:21:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\"},\"wordCount\":433,\"image\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\",\"keywords\":[\"credibility\",\"educational\",\"help\",\"informational\",\"informative\",\"loyalty\",\"not hype\",\"useful content\"],\"articleSection\":[\"by The Video Content Marketing Guru\",\"Content Marketing\",\"Design, Visitor Experience (UX), &amp; The Customer Journey\",\"Digital Marketing Optimization\",\"Education\",\"Film and Video\",\"Marketing\",\"SEO\",\"Social Media\",\"Video Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\",\"name\":\"Build Credibility & Loyalty by Offering Help, Not Hype! - Media Blitz Publicity\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\",\"datePublished\":\"2017-03-08T15:24:13+00:00\",\"dateModified\":\"2022-03-10T14:21:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\",\"contentUrl\":\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png\",\"width\":505,\"height\":253},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediablitzpublicity.com\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build Credibility &#038; Loyalty by Offering Help, Not Hype!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#website\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/\",\"name\":\"Media Blitz Publicity\",\"description\":\"Media \/ Marketing \/ Publicity\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediablitzpublicity.com\/home\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97\",\"name\":\"Lance\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/author\/lance\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Build Credibility & Loyalty by Offering Help, Not Hype! - Media Blitz Publicity","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/","og_locale":"en_US","og_type":"article","og_title":"Build Credibility & Loyalty by Offering Help, Not Hype! - Media Blitz Publicity","og_description":"CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to &hellip; Continue reading","og_url":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/","og_site_name":"Media Blitz Publicity","article_published_time":"2017-03-08T15:24:13+00:00","article_modified_time":"2022-03-10T14:21:14+00:00","og_image":[{"width":505,"height":253,"url":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","type":"image\/png"}],"author":"Lance","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lance","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#article","isPartOf":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/"},"author":{"name":"Lance","@id":"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97"},"headline":"Build Credibility &#038; Loyalty by Offering Help, Not Hype!","datePublished":"2017-03-08T15:24:13+00:00","dateModified":"2022-03-10T14:21:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/"},"wordCount":433,"image":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","keywords":["credibility","educational","help","informational","informative","loyalty","not hype","useful content"],"articleSection":["by The Video Content Marketing Guru","Content Marketing","Design, Visitor Experience (UX), &amp; The Customer Journey","Digital Marketing Optimization","Education","Film and Video","Marketing","SEO","Social Media","Video Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/","url":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/","name":"Build Credibility & Loyalty by Offering Help, Not Hype! - Media Blitz Publicity","isPartOf":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage"},"image":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","datePublished":"2017-03-08T15:24:13+00:00","dateModified":"2022-03-10T14:21:14+00:00","author":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97"},"breadcrumb":{"@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#primaryimage","url":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","contentUrl":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","width":505,"height":253},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/03\/08\/build-credibility-loyalty-by-offering-help-not-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediablitzpublicity.com\/home\/"},{"@type":"ListItem","position":2,"name":"Build Credibility &#038; Loyalty by Offering Help, Not Hype!"}]},{"@type":"WebSite","@id":"https:\/\/www.mediablitzpublicity.com\/home\/#website","url":"https:\/\/www.mediablitzpublicity.com\/home\/","name":"Media Blitz Publicity","description":"Media \/ Marketing \/ Publicity","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediablitzpublicity.com\/home\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97","name":"Lance","url":"https:\/\/www.mediablitzpublicity.com\/home\/author\/lance\/"}]}},"jetpack_featured_media_url":"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/10\/buildloyalty-helpnothype.png","_links":{"self":[{"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/posts\/1435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/comments?post=1435"}],"version-history":[{"count":8,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/posts\/1435\/revisions"}],"predecessor-version":[{"id":6287,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/posts\/1435\/revisions\/6287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/media?parent=1435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/categories?post=1435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediablitzpublicity.com\/home\/wp-json\/wp\/v2\/tags?post=1435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}