{"id":1487,"date":"2017-08-30T14:59:00","date_gmt":"2017-08-30T14:59:00","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=1487"},"modified":"2022-03-10T13:50:39","modified_gmt":"2022-03-10T13:50:39","slug":"the-fold-still-matters-in-web-design-and-visitor-experience","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/08\/30\/the-fold-still-matters-in-web-design-and-visitor-experience\/","title":{"rendered":"The Fold Still Matters in Web Design and Visitor Experience"},"content":{"rendered":"

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CLICK ABOVE to Read the full article from The Video Content Marketing Guru!<\/strong><\/p>\n

Here is some great info on how important it is to use the real estate \u2018above the fold\u2019 wisely<\/a>. Keep this study of over 57,000 eye-fixations in mind next time someone says, \u201cit\u2019s 2015\u2026 people are more apt to scroll down your webpage now\u201d. The study essentially found that content just above the bottom of the screen (aka \u201cthe fold\u201d \u2013 a concept taken from print newspapers) is over twice as likely to be viewed as the content just below that point.<\/p>\n

There often must be an incentive beyond sheer curiosity for a visitor to scroll further down the page. The visitor is likely looking for something. Either you have promised it somewhere above the fold, or they\u2019re searching on hope and faith that they will find it if they keep scrolling\u2026<\/p>\n

Also keep in mind today\u2019s responsive themes can feature as many as 4 or more \u201cfolds\u201d to accommodate display on different sizes of screens, so it is often advisable to link to important videos and content above the \u201cfold\u201d so evidence of these items appears on the screen for as many different device\/orientation combinations as possible. The fold still matters, but the \u201cfold\u201d is now a moving boundary relative to a visitor\u2019s device and landscape\/portrait orientation. A visitor\u2019s experience and resulting actions are heavily influenced by which content is on the screen before further actions are required. If there are certain actions you seek from your visitors, use this space accordingly.<\/p>\n

Read the full Nielsen article HERE.<\/a><\/p>\n

Your firm\u2019s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm\u2019s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!<\/strong>
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