{"id":2184,"date":"2017-11-28T00:54:40","date_gmt":"2017-11-28T00:54:40","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=2184"},"modified":"2019-08-03T22:38:32","modified_gmt":"2019-08-03T22:38:32","slug":"how-to-develop-and-grow-a-successful-podcast-cmi","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/","title":{"rendered":"How To Develop and Grow a Successful Podcast &#8211; CMI"},"content":{"rendered":"<p><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/11\/develop-grow-podcast\/\" rel=\"noopener noreferrer\" target=\"_blank\">http:\/\/contentmarketinginstitute.com\/2017\/11\/develop-grow-podcast\/<\/a> nov 28<\/p>\n<p><a href=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/develop-grow-successful-podcast-390x215.png\" rel=\"attachment wp-att-2185\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/develop-grow-successful-podcast-390x215-300x165.png\" alt=\"develop-grow-successful-podcast-390x215\" width=\"300\" height=\"165\" class=\"alignright size-medium wp-image-2185\" srcset=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/develop-grow-successful-podcast-390x215-300x165.png 300w, https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/develop-grow-successful-podcast-390x215.png 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Robert Rose and Joe Pulizzi of <em><strong>This Old Marketing<\/strong><\/em> podcast provide their advice for creating and launching a successful podcast.  <\/p>\n<p>They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the nature of the podcasting platform experiences.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/contentmarketinginstitute.com\/2017\/11\/develop-grow-podcast\/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[863,12,900,157],"tags":[52,834,835,833,832],"class_list":["post-2184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-content-marketing-institute","category-how-to","category-marketing","tag-content-marketing","tag-create-a-podcast","tag-have-an-audience","tag-launch-a-podcast","tag-podcasting","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Develop and Grow a Successful Podcast - CMI - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Develop and Grow a Successful Podcast - CMI - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"http:\/\/contentmarketinginstitute.com\/2017\/11\/develop-grow-podcast\/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the &hellip; Continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Blitz Publicity\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-28T00:54:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-03T22:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2017\/11\/CMI-orange-circle-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"112\" \/>\n\t<meta property=\"og:image:height\" content=\"111\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lance\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lance\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/11\/28\/how-to-develop-and-grow-a-successful-podcast-cmi\/\"},\"author\":{\"name\":\"Lance\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97\"},\"headline\":\"How To Develop and Grow a Successful Podcast &#8211; 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