{"id":2206,"date":"2017-10-19T01:37:32","date_gmt":"2017-10-19T01:37:32","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=2206"},"modified":"2019-03-17T00:34:52","modified_gmt":"2019-03-17T00:34:52","slug":"content-marketing-for-pre-sales-and-post-sales","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/","title":{"rendered":"Content Marketing for Pre-Sales and Post-Sales"},"content":{"rendered":"<p><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/10\/marketers-close-content-gap\/\" rel=\"noopener noreferrer\" target=\"_blank\">http:\/\/contentmarketinginstitute.com\/2017\/10\/marketers-close-content-gap\/<\/a> oct 19<\/p>\n<p><a href=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/savvy-marketers-sales-gap-390x215.png\" rel=\"attachment wp-att-2207\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/savvy-marketers-sales-gap-390x215-300x165.png\" alt=\"savvy-marketers-sales-gap-390x215\" width=\"300\" height=\"165\" class=\"alignright size-medium wp-image-2207\" srcset=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/savvy-marketers-sales-gap-390x215-300x165.png 300w, https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2018\/01\/savvy-marketers-sales-gap-390x215.png 390w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer&#8217;s education and interest.  A large part of a proper content marketing approach is often customer service.  The processes both before and after the sale should be consistent, and that means your sales team needs to be on the same page as your content team.  Sales should be using content assets, and the content team should be creating with the sales processes &#8211; and the customer&#8217;s place in those processes &#8211; in mind.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/contentmarketinginstitute.com\/2017\/10\/marketers-close-content-gap\/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer&#8217;s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/\">Continue reading<\/a><\/p>\n","protected":false},"author":2,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[863,12,874,157],"tags":[52,850,849,848],"class_list":["post-2206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-content-marketing-institute","category-design-visitor-experience-ux-the-customer-journey","category-marketing","tag-content-marketing","tag-post-sales-content","tag-pre-sales-content","tag-sales","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing for Pre-Sales and Post-Sales - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing for Pre-Sales and Post-Sales - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"http:\/\/contentmarketinginstitute.com\/2017\/10\/marketers-close-content-gap\/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer&#8217;s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means &hellip; Continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Blitz Publicity\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T01:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-17T00:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2017\/11\/CMI-orange-circle-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"112\" \/>\n\t<meta property=\"og:image:height\" content=\"111\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lance\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lance\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/\"},\"author\":{\"name\":\"Lance\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/04713b39df2abc39e2511f449d747e97\"},\"headline\":\"Content Marketing for Pre-Sales and Post-Sales\",\"datePublished\":\"2017-10-19T01:37:32+00:00\",\"dateModified\":\"2019-03-17T00:34:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/\"},\"wordCount\":105,\"image\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2017\/10\/19\/content-marketing-for-pre-sales-and-post-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2017\/11\/CMI-orange-circle-logo.png\",\"keywords\":[\"Content Marketing\",\"post-sales content\",\"pre-sales content\",\"sales\"],\"articleSection\":[\"Content Marketing\",\"Content Marketing Institute\",\"Design, Visitor Experience (UX), &amp; 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