{"id":587,"date":"2015-06-28T15:23:25","date_gmt":"2015-06-28T15:23:25","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=587"},"modified":"2019-07-30T18:33:58","modified_gmt":"2019-07-30T18:33:58","slug":"insisting-on-measurement-can-kill-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/","title":{"rendered":"Insisting on Measurement Can Kill Your Content Marketing Strategy"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement-300x210.png\" alt=\"insisting on measurement\" width=\"300\" height=\"210\" class=\"alignright size-medium wp-image-792\" srcset=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement-300x210.png 300w, https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement.png 315w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The measurement tail is wagging the marketing dog \u2026 and it\u2019s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations.<\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/2014\/08\/measurement-kill-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/contentmarketinginstitute.com\/2014\/08\/measurement-kill-content-marketing-strategy\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The measurement tail is wagging the marketing dog \u2026 and it\u2019s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http:\/\/contentmarketinginstitute.com\/2014\/08\/measurement-kill-content-marketing-strategy\/<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[12,886,1],"tags":[18,20],"class_list":["post-587","post","type-post","status-publish","format-standard","hentry","category-content-marketing-institute","category-digital-marketing-optimization","category-uncategorized","tag-cmi","tag-content-marketing-institute","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insisting on Measurement Can Kill Your Content Marketing Strategy - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insisting on Measurement Can Kill Your Content Marketing Strategy - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"The measurement tail is wagging the marketing dog \u2026 and it\u2019s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http:\/\/contentmarketinginstitute.com\/2014\/08\/measurement-kill-content-marketing-strategy\/\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Blitz Publicity\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-28T15:23:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-30T18:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement-300x210.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/b336345f47f5dab0cda8ce819ca9bb31\"},\"headline\":\"Insisting on Measurement Can Kill Your Content Marketing Strategy\",\"datePublished\":\"2015-06-28T15:23:25+00:00\",\"dateModified\":\"2019-07-30T18:33:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\"},\"wordCount\":54,\"image\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2015\/06\/insisting-on-measurement-300x210.png\",\"keywords\":[\"CMI\",\"Content Marketing Institute\"],\"articleSection\":[\"Content Marketing Institute\",\"Digital Marketing Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/2015\/06\/28\/insisting-on-measurement-can-kill-your-content-marketing-strategy\/\",\"name\":\"Insisting on Measurement Can Kill Your Content Marketing Strategy - 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