{"id":903,"date":"2016-05-21T20:05:42","date_gmt":"2016-05-21T20:05:42","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=903"},"modified":"2016-05-15T20:06:07","modified_gmt":"2016-05-15T20:06:07","slug":"how-taco-bells-online-video-marketing-mix-is-working-for-them","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/","title":{"rendered":"How Taco Bell&#8217;s Online Video Marketing Mix is Working For Them"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent.png\" rel=\"attachment wp-att-904\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent-300x233.png\" alt=\"taco bell fb video 92 percent\" width=\"300\" height=\"233\" class=\"alignright size-medium wp-image-904\" srcset=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent-300x233.png 300w, https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent.png 370w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.reelseo.com\/taco-bell-facebook-video\/\" target=\"_blank\">http:\/\/www.reelseo.com\/taco-bell-facebook-video\/<\/a><\/p>\n<p>Taco Bell is using FaceBook as a content hub and main way of interacting with followers online.  This is similar to its behavior on Twitter, in which it uses quick responses.  92% of its video views are coming through FaceBook videos.  <\/p>\n<p>This makes sense because FaceBook is very flexible regarding formats, and customer behavior in relation to Taco Bell is often a short-term interest &#8211; A person is hungry and wants taco bell.  They go through the drive-thru, eat their food, and move on.  Similarly, one of Taco Bell&#8217;s menu items is interesting &#8211; perhaps a new item is available and featured in a video.  It raises interest, and people click to watch the video.  They leave quick responses, perhaps sharing with friends.  <\/p>\n<p>FaceBook feeds are heavily biased toward current events within a 36-48 hour window, both for FaceBook followers in Taco Bell&#8217;s audience and for the video uploaders.  Most views that will happen for a video on FaceBook happen the first day.  YouTube, in contrast, is more of a long-tail platform, relatively speaking.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>http:\/\/www.reelseo.com\/taco-bell-facebook-video\/ Taco Bell is using FaceBook as a content hub and main way of interacting with followers online. This is similar to its behavior on Twitter, in which it uses quick responses. 92% of its video views are coming through FaceBook videos. This makes sense because FaceBook is very flexible regarding formats, and customer behavior &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11],"tags":[31,150,155,152,153,154,21],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-reelseo","tag-facebook","tag-facebook-video","tag-instagram","tag-online-video","tag-taco-bell","tag-twitter","tag-youtube","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Taco Bell&#039;s Online Video Marketing Mix is Working For Them - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Taco Bell&#039;s Online Video Marketing Mix is Working For Them - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"http:\/\/www.reelseo.com\/taco-bell-facebook-video\/ Taco Bell is using FaceBook as a content hub and main way of interacting with followers online. This is similar to its behavior on Twitter, in which it uses quick responses. 92% of its video views are coming through FaceBook videos. This makes sense because FaceBook is very flexible regarding formats, and customer behavior &hellip; Continue reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Blitz Publicity\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-21T20:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent.png\" \/>\n\t<meta property=\"og:image:width\" content=\"370\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/#\/schema\/person\/b336345f47f5dab0cda8ce819ca9bb31\"},\"headline\":\"How Taco Bell&#8217;s Online Video Marketing Mix is Working For Them\",\"datePublished\":\"2016-05-21T20:05:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\"},\"wordCount\":189,\"image\":{\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/taco-bell-fb-video-92-percent-300x233.png\",\"keywords\":[\"FaceBook\",\"FaceBook Video\",\"Instagram\",\"online video\",\"Taco Bell\",\"Twitter\",\"YouTube\"],\"articleSection\":[\"ReelSEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\",\"url\":\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/21\/how-taco-bells-online-video-marketing-mix-is-working-for-them\/\",\"name\":\"How Taco Bell's Online Video Marketing Mix is Working For Them - 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