{"id":917,"date":"2016-05-26T02:14:31","date_gmt":"2016-05-26T02:14:31","guid":{"rendered":"http:\/\/www.mediablitzpublicity.com\/home\/?p=917"},"modified":"2016-05-26T02:14:31","modified_gmt":"2016-05-26T02:14:31","slug":"why-url-shortening-is-no-good","status":"publish","type":"post","link":"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/26\/why-url-shortening-is-no-good\/","title":{"rendered":"Why URL Shortening is No Good"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/mynameisurl.jpg\" rel=\"attachment wp-att-963\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.mediablitzpublicity.com\/home\/wp-content\/uploads\/2016\/05\/mynameisurl.jpg\" alt=\"mynameisurl\" width=\"350\" height=\"200\" class=\"alignright size-full wp-image-963\" \/><\/a><\/p>\n<p>Some services offer shortened URLs that also allow tracking of clicks and forwarding to a given destination.  <\/p>\n<p>These are very popular in various marketing circles, on social media, and online in general.  <\/p>\n<p>They&#8217;re generally no good, despite the ability to track clicks.  It&#8217;s really an ethical issue of whether you show your visitor what they are clicking on, and the right thing to do is to show them.  That longer URL often gives them lots of information regarding where you are taking them.  <\/p>\n<p>Here is a list from wikipedia on the various ways URL shortening can be bad: <\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/URL_shortening#Shortcomings\" target=\"_blank\">https:\/\/en.wikipedia.org\/wiki\/URL_shortening#Shortcomings<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some services offer shortened URLs that also allow tracking of clicks and forwarding to a given destination. These are very popular in various marketing circles, on social media, and online in general. They&#8217;re generally no good, despite the ability to track clicks. It&#8217;s really an ethical issue of whether you show your visitor what they &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/26\/why-url-shortening-is-no-good\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[8,157,161],"tags":[170,171,172,169,173],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-insights","category-marketing","category-technology-fails","tag-ethics","tag-marketing","tag-marketing-ethics","tag-url-shortening","tag-urls","nodate","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why URL Shortening is No Good - Media Blitz Publicity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediablitzpublicity.com\/home\/2016\/05\/26\/why-url-shortening-is-no-good\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why URL Shortening is No Good - Media Blitz Publicity\" \/>\n<meta property=\"og:description\" content=\"Some services offer shortened URLs that also allow tracking of clicks and forwarding to a given destination. 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