CLICK ABOVE to Read the full article from The Video Content Marketing Guru!
Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While it is possible you may have early engagement with your audience, the strategy for content marketing is more long-term in nature.
You can think of putting your first videos online and publishing your first blogs as planting the first seeds in your garden. By that point, you have established a video channel and blog that are analogous to setting aside the space for the garden itself.
When you are starting a garden, you need to plan and take appropriate actions relating to what you will grow and why. Likewise, you will have planned out your topics and shot video relating to those topics, and a content publishing plan will be established to allow for new content to be released – often a new set of videos and corresponding blogs each month.
You need to release quality, consistent content over time.
Your firm’s ideal clients are searching online for answers you can provide. They are seeking topical video and written content that provides helpful information, demonstrates expertise, builds trust, and creates a loyal relationship. Improve your firm’s bottom line, recognition, and capacity for top results by optimizing your lead generation efforts with video content marketing. Fill out the form below for information on getting started!
