Category: by The Video Content Marketing Guru

Adults Watch Nearly 40 Minutes of Mobile Video Each Day

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! ReelSEO published an article last year highlighting YouTube’s priority on Mobile Video. The article cited a study by eMarketer predicting the average adult would watch 39 minutes of mobile video per day in 2015 – 17 minutes on smartphones and 22 minutes …

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You Need Customer-Centric Videos

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You have heard that you need video. You may have heard that you need many videos. Perhaps you have been told you need customer-centric videos. All of these are true, and we have a program that gets all of this done in …

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Will My Videos Go Viral?

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Anyone within earshot of the news or pop culture hears talk of “going viral” as a measure of success in online video. Someone who does not know better may be inclined to believe that his video content produced and published for video …

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The Total Experience: Customer Relationships & The Role of Content Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! One issue that comes up from time to time when we are working with a new company and explaining what NRV and Video Content Marketing are all about is that a company’s marketing department is set in its own ways of doing …

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The Importance of Placing Videos on Your Website Pages With Thumbnail Images & Play Buttons

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! It cannot be overstated how important it is to place videos on your website pages and to show you have them by using thumbnail images with play buttons. (The same goes for your blog posts!) Perhaps you understand it is important to …

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The Fold Still Matters in Web Design and Visitor Experience

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Here is some great info on how important it is to use the real estate ‘above the fold’ wisely. Keep this study of over 57,000 eye-fixations in mind next time someone says, “it’s 2015… people are more apt to scroll down your …

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What You Need to Start a Business Vlog

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! CMI recently published an article about what you need to start and maintain a healthy business blog. Many of these same points apply in the case of a business video blog, or business vlog. Actually, if you have a blog, you should …

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Send Relevant Video Playlists to Customers

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There are ways in which your video marketing strategy can integrate with the operations of your business beyond what you may perceive as the boundaries of your marketing department. As your videos are customer-centered and answer the types of questions potential customers …

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Run Your Business While Implementing Video Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You are busy with your business. You know you need video, and you understand that you need to implement video content marketing with a clear plan. However, you are finding it is difficult to follow through. You probably do not have a …

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What Is The Right Duration of a Video?

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! What is the right duration of a video when it comes to video content marketing? Surveying business videos by companies attempting to publish useful and educational videos for their clients, you may encounter quick Q&A videos under 10 seconds and long-winded videos …

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Provide Educational Content – Be a Teacher That Helps People Right When They Need It!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Think about your friends. I’m talking about those friends who are always there to help you when you need assistance, those friends who have useful information and connections when you have a problem and need answers right away… Friends with experience and …

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Online Video is the Future and Present of Content Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The predictions are coming true, and then some: Online video is the Future and Present of Content Marketing. In January 2014, The Guardian published an article titled, “Why online video is the future of content marketing”, and many of the claims and …

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Mobile YouTube Viewers Average 40 Minute Sessions

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Google’s Second Quarter 2015 Results show that the average duration of a YouTube viewing session on mobile devices has jumped up to 40 minutes. When you factor in how many people use their smartphone to quickly look up a single short video …

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Marketing Tips to Stand Out From The Crowd

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Legal marketer Larry Bodine recently published an article with 5 marketing tips to stand out from the crowd. The article is targeted to attorneys, and is focused on the interests of people who are seeking a lawyer, but the main points of …

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Many Ways to Use Video Content in Your Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There are many ways to use video content in your marketing efforts. When you consistently create large amounts of video content – particularly when done through NRV’s Video Content Library Programs – you have a great deal of helpful information available to …

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Long-Term YouTube Video Engagement VS FaceBook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! As Carla Marshall at ReelSEO recently explained, YouTube still retains its position as the place for long-term online video engagement, even if FaceBook has a stronger view count on the first day after a video is uploaded. Much of this has to …

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Logic & Emotion in Video Content Marketing

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Your online videos are a multimedia experience, and you are both using logic and emotion in video content marketing. ReelSEO has a recent article that delves into the topic. You are presenting logical arguments and solutions to your ideal clients, which they …

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Lean-Forward VS Lean-Back

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There is a significant shift in the customer behavior involved with new technology and how marketers reach and interact with these customers. This change can be best explained with the concepts of Lean Forward and Lean Back. When determining how best to …

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Increase Video Marketing Budget to Increase Video Marketing ROI

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! As we move into a new year, many companies are thinking of how they can increase marketing ROI. Increasing your video marketing budget can do just that. By creating more and/or better videos and distributing them properly and effectively, you can turn …

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How To Approach Video Posting on FaceBook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! For many years, it was taken for granted that the best way to share a video on FaceBook was to copy & paste the URL of a YouTube video, and it automatically embedded. While this practice still results in an embedded video …

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