Provide Educational Content – Be a Teacher That Helps People Right When They Need It!

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Online Video is the Future and Present of Content Marketing

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Mobile YouTube Viewers Average 40 Minute Sessions

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Marketing Tips to Stand Out From The Crowd

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Many Ways to Use Video Content in Your Marketing

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Long-Term YouTube Video Engagement VS FaceBook

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Logic & Emotion in Video Content Marketing

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Lean-Forward VS Lean-Back

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Increase Video Marketing Budget to Increase Video Marketing ROI

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Does Yahoo News Intentionally Set the Bar Low to Encourage Low Expectations for Internet Content?

This is a quick one. Like many people, I have a yahoo mail account, so I go to yahoo to check my email. Yahoo has had what they call Yahoo News on their website for quite some time, usually some kind of ridiculous headline intended to encourage people to get used to PC nonsense, but sometimes something totally irrelevant about how some celebrity or random person reacted to an unexpected situation.

My point is, Yahoo is following the example of typical national news in promoting irrelevant or heavily slanted story headlines, with the added effect of dumbing it way down to lower people’s expectations of online news such as that from Alternative News sources, and also to make people dumber as a result of being surrounded by stupidity.

That’s it. That’s what I think is going on. It’s really annoying. Maybe you’ll agree with me! Maybe it’s past time to quit Yahoo! … Thanks for watching!

How To Invite a Google Plus Page Manager

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Webcams, Drivers, Operating Systems, and Program Compatibility

I recently had a couple of conference calls that wanted to use relatively obscure video options instead of basic Skype. The first involved installing software, and upon trying to run that software, it was discovered that it did not work on the still-very-common version of an operating system that I was running and do not intend to update. This is a failure on the part of the creator of that software. If Skype can work on my operating system – and it does, and that is what we ultimately used – so should this obscure software. Developers need to develop for maximum compatibility, especially with conferencing software that is intended to routinely incorporate new users on short notice!

In another instance the process was dependent upon using the proprietary software of the company, and this software was also not compatible with that operating system, so I used another computer that was within the operating system requirements, but this computer had no webcam. Luckily, I have a high-quality digital video camera that has webcam capability, but I had to download and install the driver… Upon locating the hard-to-find driver that was not clearly listed on the camera company’s website, I proceeded to try to install the thing. The interface was in Extreme Close-Up, with heavily skewed Aspect Ratio and limited interactivity. I completed the vague prompts for the installation, then went on to find that my camera was no longer listed as connected to the computer, and I couldn’t get it to show. By chance, I tried using the webcam feature (no instructions on the driver, the webcam itself, nor the software on how this should work!), and discovered that despite not being recognized by the computer it actually sent the video signal to the software… So it worked from there on out…

Drivers should be easier to find and install, if necessary at all. Software applications and services should strive for wide accessibility and compatibility. Connecting and using a webcam should not be difficult to figure out. This technology has been around for a long time. If you want people to adopt it, design it to be used. Implement true plug-and-play usability and wide compatibility.

I’d like to hear if you have any similar examples of these Tech Fail Phenomena! Please feel free to leave a comment, like&share, and maybe we can get some of these companies to shape up! Thanks for watching.

From Direct Marketing to Direct Media

I just want to take a moment to point out that in the age of The Internet and Social Media and Streaming Video and mobile devices and Alternative News Sources and Mass Media Censorship and claims of “Fake News”, what may have began with Direct Marketing approaches has led to a phneomenon of “Direct Media”…

While Direct Marketing would send you Direct Mail or an Email with its Marketing Message, instead of paying for advertisement in TV, Radio, Newspapers, or Magazines, a DIRECT MEDIA approach parallels this by bypassing The Press and Establishment Media Channels and going directly to the Target Audience. Donald Trump did this when he did not hold a press conference and instead published a video detailing his Plan for his first 100 days in office on his YouTube Channel. This approach allows him an undiluted message, whereas the Press would often editorialize, spin, or warp the message in the context of their Establishment TV Channels and other media. Trump instead offered a direct source to his target audience: The American People.

Many different target audiences want Video and Written content that is not diluted, tainted, or obscured by other channels. A direct media source can be evaluated on its own merits. This applies to Alternative News sources, and it also applies to businesses and artists. The internet allows us these Direct Media options that have come to maturity, and at Media Blitz Publicity, we empower you to leverage your expertise and talent into Video and Written Content for your target audiences, by way of our Constant Content Flow Video Marketing programs. “Direct Media” is a phenomenon that has come to prominence, and you should make the most of it.

How To Approach Video Posting on FaceBook

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Losing Software Functionality By Updating

Companies will often strongly encourage the user or consumer to regularly update their software or operating system on a computer or mobile device, and this is often combined with promises of better performance.

However, updating software or an operating system often causes a LOSS of FUNCTIONALITY, and sometimes these functions are critically essential to how they are used.

First, one should note that versions of operating systems and software are not always compatible. By updating either your operating system or your software, the software may cease to work properly or at all.

Project files for a given type of software done in an earlier version may not be accessible or changeable using the newer version of the software. Sometimes software companies will include features to update older projects to be compatible with the newer software versions, as seen with Adobe Premiere, but this feature doesn’t always work well, even altogether corrupting the original project or creating an unstable modified version. (Make a backup copy first if you do this!)

An important feature in a software version may be removed in the newer version, and this may render the software application useless. Well over a decade ago, I first experienced this when MusicMatch Jukebox removed the ability to record new WAV files from an input line, which was an important step in getting original recorded music from analog tape to digital for creation of albums for release. As a result, I ultimately stopped using MusicMatch for file management as well. MusicMatch, acquired by Yahoo, would soon go bankrupt, perhaps due in no small part to changes like this. Audacity and iTunes soon took over…

Apple, in particular, likes to remove features from its hardware, particularly when it comes to connections. This results in you having to buy an assortment of adaptors to achieve the same processes you have used with older models. Many abandoned a recent line of MacBook Pro laptops because of the removal of such hardware connection options. Why pay more for less?

It is a mistake to design software applications to only be compatible with a recent operating system version or later. Most people intend to have their computers for well over 2 years, so only being compatible with an Operating System release from 2 years ago is not realistically accessible. If there must be a cut-off point, perhaps 10 years is more reasonable from a user standpoint…

Ultimately, software and online services need to be created to be compatible at the lowest common denominator. This is especially essential for true “plug and play” functionality and when it comes to collaboration. Due to the aforementioned reasons, many will choose not to have the latest versions because updating will make their current systems and files useless. Especially for creative and media people, who have ongoing projects and want to be able to access their old projects, updating is usually a mistake. It often makes more sense to buy a whole new separate system, and pricing often makes that unrealistic.

Develop your software and services to be VERY backwards-compatible, and aim to accommodate the lowest common denominator.

Sometimes it is better not to allow yourself to be nudged into adopting the latest version of a software application or operating system. I’d like to hear if you have any similar examples of these Tech Fail Phenomena! Please feel free to leave a comment, like&share, and maybe we can get some of these companies to shape up! Thanks for watching.

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