Competitive Content Marketing Analysis – CMI

http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23

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When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing?

What are the best opportunities for your approach to content, given this knowledge?