How To Develop and Grow a Successful Podcast – CMI

http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28

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Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast.

They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the nature of the podcasting platform experiences.