Category: Content Marketing Institute

The Zen of Content Marketing

http://contentmarketinginstitute.com/2017/12/zen-content-marketing/ dec 28 Robert Rose takes a Zen approach to thinking about Marketing. It’s an interesting article, which may help to highlight for you some of why you may have been drawn to marketing – if you’re so inclined. It helps to take a step back, look at the long view, and appreciate why we …

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Common Content Marketing Blunders – CMI

http://contentmarketinginstitute.com/2017/12/content-marketing-blunders/ dec 26 Here’s some unsolicited advice from CMI in response to some all-to-common marketing blunder examples. Sometimes making a few changes in your approach can make the difference in turning a no into a yes, into gaining new audiences, or adopting a more effective tone. Do any of these issues ring true for you?

A 3-Step Curation Process for Repurposing Content

http://contentmarketinginstitute.com/2017/12/amplify-assets-curation-process/ dec 19 Your best-performing and most-wanted content can be curated and repurposed. You can create new content by collecting take-aways from a single article or from several related articles, then elaborating and clarifying. New content formats can be explored, as well, creating the most useful, usable, and accessible content for your target audiences. Take …

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The Importance of Goal-Setting

http://contentmarketinginstitute.com/2017/12/goal-setting-activity/ dec 18 Setting your goals – actually writing them down and holding yourself to them – can make all the difference when it comes to how or whether you progress toward where you want to be and what you want to get done. Joe Pulizzi from CMI details his experience as it pertains to …

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Some Guidelines for Using Visual Content Today

http://contentmarketinginstitute.com/2017/12/visual-content-changing-rules/ dec 12 The bar is being raised for visual content, moving above many of the stock image options – and that is a good thing. Tools exist to help make original visual content attainable in a way that scales in line with your workflow.

Embracing Education as a Marketing Strategy – CMI

http://contentmarketinginstitute.com/2017/12/education-marketing-strategy/ dec 5 At Media Blitz, we are deeply involved in education – in assessing formal education systems, in promoting an educational approach to content marketing both for and by businesses, and in preparing and promoting educational content. Here, CMI highlights some examples of businesses going beyond the educational blog and how-to videos and actually …

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How To Develop and Grow a Successful Podcast – CMI

http://contentmarketinginstitute.com/2017/11/develop-grow-podcast/ nov 28 Robert Rose and Joe Pulizzi of This Old Marketing podcast provide their advice for creating and launching a successful podcast. They encourage marketers to already have an engaged audience for their content, and then to differentiate into podcasting, as the podcast-first approach is difficult due to the inherent competition within and the …

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The Content Marketing Institute Broadcasts our Winning Video Formula

The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …

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Proofing and Editing are Different

http://contentmarketinginstitute.com/2017/10/proofing-editing-content/ oct 31 Editing and Proofing are two distinct functions when it comes to creating and publishing written content. It is usually best if the same person is not doing both, but if that is the case, there should be time between the editing and proofing processes – both of which must occur separately before …

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Tips and Tricks to Maximize Your Video Content Investment – CMI

http://contentmarketinginstitute.com/2017/10/video-content-investment/ oct 24 There are a multitude of reasons you need video content, and many more ways to use that content. This article by The Content Marketing Institute lists many of the reasons that you may not have even considered yet. We specialize in video content marketing, and we are here to assist you in …

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Competitive Content Marketing Analysis – CMI

http://contentmarketinginstitute.com/2017/10/competitive-content-marketing-analysis/ oct 23 When strategizing your content marketing plan, it is often wise to consider what the competition is doing with their content marketing strategies. What are their topics, what formats are they using, when are they publishing, and how often? How have they been changing? What are the best opportunities for your approach to …

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Content Marketing for Pre-Sales and Post-Sales

http://contentmarketinginstitute.com/2017/10/marketers-close-content-gap/ oct 19 Content marketing should be used for both pre-sales and post-sales communications, in addition to as an engaging resource for the target customer’s education and interest. A large part of a proper content marketing approach is often customer service. The processes both before and after the sale should be consistent, and that means …

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Future Content SEO Trends – According to CMI

http://contentmarketinginstitute.com/2017/10/future-content-seo-trends/ oct 11 Here CMI lists some future trends it expects that will relate to SEO and content. They include the combination of SEO and content, engagement, hyperconnected mobile and local, voice search, and Artificial Intelligence / Machine Learning… These are all “happening” things right now… Using SEO to inform content and using content to …

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The Best Ways to Deal With Negative Comments and Feedback

When an article you wrote or a video you made gets negative comments, your first reaction may be emotional, and that stems from the fact that you put significant thought and energy into making that content available. However, when you break it down rationally it becomes clear that there are different types of negative comments …

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Learn About Content Marketing and Its History

The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!