Category: Digital Marketing Optimization

Ten Content Marketing Tools

Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/

Lessons for Content Marketers from Traditional Journalism

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better …

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What’s Next in Content Marketing

href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”> Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/

Tips To Help Your Colleagues Be Successful Content Creators

Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another. http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/

Insisting on Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/

YouTube Videos Appear in Over Half of Google Searches

Not only do 55% of all keyword searches in the U.S. return at least one video blended into Google’s web search results, but 8 out 10 of those videos belong to YouTube. That’s according to a new white paper from Searchmetrics, who state that the proportion of YouTube videos in Google’s Universal Search results (the …

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Logic and Emotion in Video Marketing

Marketing is as much of an art as it is a science and no more apparent can this be seen in video marketing. Behind the camera, there is no single set of rules to follow that guarantee success, regardless of your industry. Indeed, the best video marketing often surprises and delights us by defying our …

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How To Embed YouTube Videos on Your Website

Many brands don’t include their YouTube videos on their own websites, yet the ability to embed YouTube videos has been around for almost a decade. In August 2005, the Official YouTube Blog confirmed that, “You can now embed the YouTube video player into your own webpage! That way people can view the video on your …

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Some On-Camera Performance Tips for Shy Video Marketers

It’s true that many people who appear on camera have some very extrovert traits, but that’s honestly not the case for everyone. If you are a natural introvert but still want to appear on camera (or are being pushed in that direction….) then we have 5 very valuable tips that should make your life that …

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11 Reasons No One Is Watching Your Video

With all points leading to video as an effective marketing strategy, many brands have poured resources and time into creating some great promotional material. But what if, despite all the effort, your videos are attracting few views, and even less engagement. Before you give up on the whole approach, take a look at 11 of …

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Video Marketing Should Be Your Brand’s Priority

SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture. Search Engine Optimization strategies will include goals such as aiming to secure X% of the search space, however, the internet’s …

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The History of Video Marketing on YouTube

Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the discipline as we know it today. http://www.reelseo.com/history-video-marketing-youtube/

The Average Person Watches 23 Minutes of Online Video Each Day

As NewFronts 2014 comes to an end, host IAB releases research that asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver …

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Visual Content and Effective Brand Storytelling

In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content. However, when you think about …

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YouTube is Bigger Than FaceBook

It has been shown that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So,“YouTube …

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YouTube Really Is Bigger Than FaceBook

There are marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site. So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the …

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18 to 34-Year-Olds Love YouTube

18-34 year-olds are in love with YouTube. Well, that’s no big surprise, but it doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how do brands reach that …

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Tips to Promote Your Content

Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter­, LinkedIn, and other social media sites. Nevertheless, new ways to promote content pop up all the time that aren’t as obvious, even to seasoned marketers. http://contentmarketinginstitute.com/2015/06/tips-promote-content/

Would They Miss Your Content?

Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace? http://contentmarketinginstitute.com/2015/06/content-marketing-question/

Tips for LinkedIn Group Success

If you had access to an audience of 347 million people, would you ignore the opportunity to market to them? Of course, you wouldn’t. http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/