Category: ReelSEO

Some On-Camera Performance Tips for Shy Video Marketers

It’s true that many people who appear on camera have some very extrovert traits, but that’s honestly not the case for everyone. If you are a natural introvert but still want to appear on camera (or are being pushed in that direction….) then we have 5 very valuable tips that should make your life that …

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11 Reasons No One Is Watching Your Video

With all points leading to video as an effective marketing strategy, many brands have poured resources and time into creating some great promotional material. But what if, despite all the effort, your videos are attracting few views, and even less engagement. Before you give up on the whole approach, take a look at 11 of …

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Nielsen and Adobe Will Seek To Measure Online Video Reach

There is a modern myth that medieval Europeans believed the Earth was flat. Well, Adobe and Nielsen have just announced a collaboration that creates “the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.” As I read their press release, I thought to myself, “If …

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Video Marketing Should Be Your Brand’s Priority

SEO should be an essential part of any brands marketing agenda if they want to reach their target audience, but by contrast, video SEO, and video marketing are too often seen as a sideline venture. Search Engine Optimization strategies will include goals such as aiming to secure X% of the search space, however, the internet’s …

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The History of Video Marketing on YouTube

Video Marketing is a part of our everyday life, whether we are creators, brands, or consumers. But the roots of the industry stretch way back, further back than many may realize, with the many developments and innovations in the field defining the discipline as we know it today. http://www.reelseo.com/history-video-marketing-youtube/

YouTube Facts and Stats of 2014

er wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats… http://www.reelseo.com/youtube-facts-stats-2014/

Video Views Jump 43 Percent

As a nation, the U.S. watched, or started to watch, 38.2 billion videos in Q2 2014, that’s an increase of 43% year-on-year, and contributes to the massive growth of online video consumption compared to 2013. Not only are online video views up, online TV viewing increased by 388%. Monthly unique views for online TV are …

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Mobile Internet Views Increase 400 Percent

Viewers watching video via their tablets and smartphones account for 30% of all video views, an increase of 200% compared to this time last year, and an increase of 400% on 2012. And the mobile share of our video consumption is predicted to jump to 50% by 2015. But the latest Ooyala’s Q3 2014 Global …

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Online Video Streaming 60 Percent of Internet Traffic

Last month Nielsen changed the name of their “Cross Platform Report” to the “Total Audience Report”. A fitting change considering the varying manners in which viewers consume content these days. One statistic has remained consistent in their report though, viewers are continuing to shift to online viewing at an increasing pace. According to the new …

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50 Percent of YouTube Traffic Comes from Mobile Devices

It’s been a while since YouTube updated the statistics regarding views to the site from mobile. The last we heard, traffic from mobile devices came in at 41% of total views, but now YouTube CEO Susan Wojcicki has confirmed those numbers have risen to 50%. More and more of us are watching video content on …

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300 Hours of Video are Uploaded to YouTube Every Minute

In May 2013, we wrote about the fact that 100 hours worth of video was being uploaded to YouTube every minute. 18 months is a lifetime on the Internet, so we suspected that this metric was well out-of-date. Although YouTube hasn’t updated its own statistics page, we now know that a staggering 300+ hours worth …

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68 Percent Choose YouTube for Online Video

When it comes to online video consumption, YouTube is still the go-to site for the majority of viewers in the US, with live TV broadcasts, and VoD site Netflix coming in a way behind. According to a recent report, 68% of respondents said it was the Google owned video portal that fulfilled most of their …

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49 Percent of Americans Watch Online News Video

According to a recent report by Pew Research, 36 percent of all U.S. adults, catch up on their news via online video. This is roughly the same percentage of Americans who now watch cable news channels regularly. But after digging into the new survey data, I discovered a couple of even bigger stories and at …

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The Average Person Watches 23 Minutes of Online Video Each Day

As NewFronts 2014 comes to an end, host IAB releases research that asserts that original digital video content consumption for adults in the U.S. increased by 15% compared to last year. Around 52 million adults now tune into original video content each month, with the ability to choose their own schedule being a major driver …

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2018 Video Internet Traffic Projections

We’ve been hearing big predictions about the impact of online video for years, and a new report from Cisco, “2014 Complete VNI Global IP Traffic Forecast for 2013-2018,” is the latest to speculate about our internet consumption and explosion of video content. According to the new study, video is predicted to account for an unprecedented …

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YouTube is Bigger Than FaceBook

It has been shown that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So,“YouTube …

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YouTube Really Is Bigger Than FaceBook

There are marketers, brands, retailers and storytellers who still found it hard to believe that YouTube has just passed Facebook and is now the largest social media site. So, let’s go back to the original data that I cited: Compete PRO. The Compete panel is the largest of its kind in the industry, combining the …

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18 to 34-Year-Olds Love YouTube

18-34 year-olds are in love with YouTube. Well, that’s no big surprise, but it doesn’t mean that brands or video creators can throw any old content at them and expect them to watch it. That demographic is passionate, obsessive even, and is in control of its own viewing habits. So how do brands reach that …

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YouTube Won the Video SEO War

If you’re optimizing videos on your website so they can be found in Google universal search results, you’re probably wasting your time. Even if you’ve created a video sitemap “to make sure that Google knows about all your rich video content,” you’re probably just spinning your wheels. Why? As Google itself says, “When you submit …

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