Tag: Content Marketing Institute

The Content Marketing Institute Broadcasts our Winning Video Formula

The Content Marketing Institute (CMI) published an article that essentially confirms and promotes the winning short-form topical video format we have been using for our clients for the past 4 years or so, breaking it down step-by-step. This is great… You need to know the right kind of video. You also need to know how …

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Learn About Content Marketing and Its History

The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!

Ten Content Marketing Tools

Literally hundreds of tools claim to help you become better at content marketing in some way. It’s not always easy to know which tools are worth trying. http://contentmarketinginstitute.com/2015/06/content-marketing-tools-success/

Benefit from Creating Customer Personas for Your Content Marketing

Without personas, you may only be guessing what content your audience wants, which means you are more likely to revert to creating content around what you know best (your products and company) instead of around the information your audience is actively seeking. Furthermore, you personally may have a handle on this information, but does everybody …

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Lessons for Content Marketers from Traditional Journalism

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better …

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What’s Next in Content Marketing

href=”http://www.mediablitzpublicity.com/home/wp-content/uploads/2015/06/whats-next-content-marketing.png”> Consumers have changed. Great digital experiences are no longer new … they are expected. In response, marketing departments have flexed and stretched with each new disruption, channel, and technology … but only within the existing bounds of their confined, comfortable, and well-worn structures. http://contentmarketinginstitute.com/2014/12/whats-next-content-marketing/

Tips To Help Your Colleagues Be Successful Content Creators

Like many others, I’ve faced challenges when it comes to content marketing, but one of the most frustrating was getting my colleagues on board with content creation. No matter how much we discussed the importance of their input, it was rarely smooth sailing for one reason or another. http://contentmarketinginstitute.com/2015/01/tips-help-colleagues-successful-content-creators/

Insisting on Measurement Can Kill Your Content Marketing Strategy

The measurement tail is wagging the marketing dog … and it’s turning your marketing into a dog. Unfortunately, few marketers have the insight needed to illustrate the problem, and even fewer have the guts to take it on within their organizations. http://contentmarketinginstitute.com/2014/08/measurement-kill-content-marketing-strategy/

Visual Content and Effective Brand Storytelling

In his book Visual Impact Visual Teaching, Timothy Gangwer cites evidence that 90 percent of all data that the brain processes is visual. Additionally, it’s commonly held that 65 percent of people are visual learners, and the human brain purportedly processes visualization 60,000 times faster that it does written content. However, when you think about …

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Tips to Promote Your Content

Most marketers are familiar with many ways to promote content, including sharing content on Facebook, Twitter­, LinkedIn, and other social media sites. Nevertheless, new ways to promote content pop up all the time that aren’t as obvious, even to seasoned marketers. http://contentmarketinginstitute.com/2015/06/tips-promote-content/

Would They Miss Your Content?

Let’s say someone rounded up all your content and placed it in a box like it never existed. Would anyone miss it? Would you leave a gap in the marketplace? http://contentmarketinginstitute.com/2015/06/content-marketing-question/

Tips for LinkedIn Group Success

If you had access to an audience of 347 million people, would you ignore the opportunity to market to them? Of course, you wouldn’t. http://contentmarketinginstitute.com/2015/05/linkedin-group-tips/

A Guide to Business Blogging

Blogging is hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. http://contentmarketinginstitute.com/2015/05/guide-blogging-business/