Tag: content strategy

You Need Video Content Marketing – VCM 101

YOU NEED VIDEO CONTENT MARKETING Your target customers are searching for information related to what you offer. This gives you an opportunity to be the one who gives them useful information. Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is …

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Quality & Purpose Over Quantity, Published on a Consistent Basis

When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …

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The Importance of Visuals in Content Strategy

http://contentmarketinginstitute.com/2015/11/visual-content-strategy/ Wouldn’t this post look better with an image that is relevant to the topic? Imagine if it was an image or series of images that conveyed the major point(s) of the article!

The Importance of Content Strategy BEFORE Editorial Planning

If you don’t have a proper Content Strategy in place BEFORE you have done your Editorial Planning, you may be wasting energy spinning your wheels with your content. As noted by the Content Marketing Institute, the following are problems that can result: It’s not the right content. If your content isn’t right (isn’t useful or …

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