Category: Advertising

You Need Video Content Marketing – VCM 101

YOU NEED VIDEO CONTENT MARKETING Your target customers are searching for information related to what you offer. This gives you an opportunity to be the one who gives them useful information. Video Content Marketing engages your target audience with a combination of Customer Service, Marketing, and a Multimedia User Experience where your target customer is …

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For The Past Five Years I Have Provided Turn-Key Video Content Marketing Programs Throughout the USA

For the past five years, I have provided Turn-Key Video Content Marketing Programs for Legal, Medical, and Business Professionals throughout the United States and Canada. In many cases, I have fulfilled programs marketed through other companies, coordinating and completing the video editing, copywriting, review, scheduling, and monthly publication of videos and written content for various …

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Micro-Negotiation and The Future of Online Advertising

Dave Cullen of Computing Forever suggests micro-negotiating with content consumers who use ad-blockers. Essentially, it would ask the visitor whether he wishes to support the content creator. This could get more complicated on platforms that run 3rd-party content while seeking ad revenue for themselves… Dave also touches on problems with the intrusiveness of advertising and …

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Are Ad-Blockers the Patriotic Solution?

Some would suggest that Ad-Blockers are anti-capitalistic and therefore perhaps even anti-patriotic. These people may fail to see the forest for the trees. Ad-Blockers may be the solution! Not only do they render interruption advertisement methods to be useless, in favor of legitimate helpful content, but the fact that some content not being “Advertiser-Friendly” is …

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Misuse of Video Screens in Public and Commercial Environments: McDonald’s and Disney World

Recently, I have had some experiences in which video screens meant to be helpful have effectively done more to hinder their purpose. The first was a visit to McDonalds. If you have been inside a McDonald’s Restaurant recently, you may have noticed video screens have replaced the menu boards on the back wall above and …

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A “Dislike” Button For Your TV – Where To Complain About Television Content

A popular request on platforms like FaceBook has been a “dislike” button to show disapproval or negative reaction to content. The Internet does allow virtually unlimited avenues of content discovery, and the user experience is largely user-directed. Television, in contrast, is heavily controlled and programmed, with the viewer choosing between channels. Where is the call …

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Yellow Journalism, Advertisement, Human Psychology, and Fake News Killing the Internet

People Don’t Want to Watch Your TV Advertisements Online

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …

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Increases in YouTube and Mobile Watch Time Lead to Increased Video Ad Budgets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported. It is interesting that this …

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