Category: Film and Video

YouTube is Focusing on Mobile Video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. …

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YouTube is the World’s Largest Video Library

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Recently, we published an article exploring YouTube’s long-term video engagement, comparing it to FaceBook’s shorter-term “first day” domination. A big part of the explanation is that YouTube is the world’s largest video content library. ReelSEO recently reported on a massive increase in …

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YouTube’s Introduction of Default Auto-Play, & Its Implications

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Apparently in reaction to FaceBook’s video auto-play experience, YouTube has added the auto-play feature as the default setting. Essentially, if you are watching a video that is not being played as part of a playlist, YouTube will assess your video watching history …

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Yellow Journalism, Advertisement, Human Psychology, and Fake News Killing the Internet

The Real Reasons YouTube Has Been Behaving Strangely Lately – Viewer Wants & Viewer Behavior in the Current YouTube Environment

What You Need to Know About YouTube Red

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …

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Upload Your Videos Natively to FaceBook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …

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People Don’t Want to Watch Your TV Advertisements Online

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …

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Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content

Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …

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Zero Hedge Analysis of Trump Bypassing the Mainstream Media & Their Fake News Crusade

Zero Hedge recently published an article analyzing Donald Trump’s use of social media platforms including YouTube and Twitter to bypass The Establishment Press to communicate with The American People. The article goes on to further analyze why The Establishment Media have launched a crusade against online competitors by labeling them as “fake news”. Zero Hedge …

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President-Elect Trump Bypasses The Press & Reaches Americans on YouTube Channel

Following a campaign in which the “Mainstream Media” sabotaged and demonized the Trump campaign in the most outlandish ways, President-Elect Trump is cutting out The Press and taking his messages directly to the American people via his YouTube Channel. This echoes his use of Twitter during his campaign. He should continue to cut them out …

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Is Video Marketing Successful for Most Companies?

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! If you are exploring possibilities of including video in your marketing efforts, you may wonder, “Is video marketing successful for most companies?” According to a recent report, 85% of companies report success with video marketing, with 25% reporting that video marketing is …

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Increases in YouTube and Mobile Watch Time Lead to Increased Video Ad Budgets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Increases in Mobile watch time and increases in YouTube watch time go hand-in-hand, according to ReelSEO’s recent article. This also leads to a shifting of advertising budgets from television to online video, as ReelSEO has also reported. It is interesting that this …

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How Consumers Research Using Online Video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Many consumers research using online video, especially when they can access this information in a variety of situations due to the prevalence of mobile devices. According to ReelSEO and Google’s Consumer Barometer, 43% of people go online while watching television. About three …

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