Category: Video Content Marketing

Editorial Content Planning Utilizing Video Assets

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! After we have worked with our customers to strategize, plan, and shoot their videos, we then edit and publish the completed, optimized videos to YouTube, which is the second-largest search engine after its parent company, Google. In the case of video libraries, …

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Consistent Content is Key!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Some people make videos and expect instant results as soon as they have published their videos online. They mistakenly expect viewers and readers to immediately engage them with questions and new business. These people misunderstand the strategy involved with content marketing. While …

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Build Credibility & Loyalty by Offering Help, Not Hype!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Ask yourself this question: What do your customers really want or need to know? Video content marketing is about genuinely helping real people in your audience. This is different than hyping your product or service. Google rewards content that is helpful to …

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Some of the Biggest Brands are Using Content Marketing … And You Can Learn From Them!

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! The people in your target market have questions about your products or services that could lead to more sales if you answer them. Today, your ideal clients are technologically engaged, and they spend their time on mobile devices. In this “information age”, …

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The Best Way To Get Custom Thumbnails on YouTube

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! An important part of the user experience on YouTube is the “thumbnail” image that is used to represent a given video in its YouTube listing. When a video is uploaded to YouTube, three snapshot samples of that video are automatically created to …

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Video Blogging Is Essential for the Young and a Differentiator for the Old

Vlogging, or Video Blogging, is essential for engaging with younger demographics that have grown up or come of age with online video and social media. Video Blogging is also a great differentiator to help you stand out among an older target market by educating and informing your customers about what they want and need to …

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YouTube & FaceBook: Comparing Apples to Oranges

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! There has been a propaganda campaign at work that seeks to convince marketers that using direct video uploads to FaceBook is more effective than posting to YouTube and then referencing YouTube videos on the FaceBook platform, but as ReelSEO has written, analysis …

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Learn About Content Marketing and Its History

The Content Marketing Institute created this long-form video to teach you about Content Marketing. If you are inspired to start publishing a consistent, CONSTANT FLOW OF CONTENT in Video & Written Format, I want you to MAKE YOUR INITIAL DEPOSIT to GET STARTED with OUR TURN-KEY CONSTANT CONTENT FLOW Program!

Afraid of Running Out of Ideas? – Thoughts on Ensuring Sustained Content Development

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Whether it happens at the very outset or after some experience exploring the various facets of relevant topics for the target market, one fear that inevitably arises at some point in the course of a company’s content marketing program is that there …

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YouTube is Still the Priority for Publishing Video Content

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! With all the talk about FaceBook encroaching on what has been YouTube’s turf for the past decade, one needs to keep in mind that YouTube has some established competitive strengths that FaceBook cannot threaten. Some may ask, “Is YouTube still the priority …

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YouTube is Focusing on Mobile Video

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! In a recent article, we discussed how mobile YouTube sessions average 40 minutes, which includes data from extremely short and extremely long sessions. Well, it has now been stated by their leadership that YouTube is focusing on mobile, and with good reason. …

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YouTube is the World’s Largest Video Library

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Recently, we published an article exploring YouTube’s long-term video engagement, comparing it to FaceBook’s shorter-term “first day” domination. A big part of the explanation is that YouTube is the world’s largest video content library. ReelSEO recently reported on a massive increase in …

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YouTube’s Introduction of Default Auto-Play, & Its Implications

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! Apparently in reaction to FaceBook’s video auto-play experience, YouTube has added the auto-play feature as the default setting. Essentially, if you are watching a video that is not being played as part of a playlist, YouTube will assess your video watching history …

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The Real Reasons YouTube Has Been Behaving Strangely Lately – Viewer Wants & Viewer Behavior in the Current YouTube Environment

What You Need to Know About YouTube Red

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! YouTube has launched a new ad-free service called YouTube Red, which costs $9.99 per month and allows viewers to watch videos throughout YouTube without waiting for advertisements. Other features, such as YouTube Music, are also bundled with the service. There has been …

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Types of Visual Content for Blog Posts

http://contentmarketinginstitute.com/2017/10/visual-content-blog/ oct 20 We live in an increasingly visual-based digital world. The mobile experience is especially biased toward visual, graphic content, as scrolling to read is cumbersome. Images can convey more, and can do so more concisely. Video likewise uses visuals to present information in a way that is convenient to consume. CMI details types …

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Upload Your Videos Natively to FaceBook

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! You may or may not have heard of “Native Videos” or “Uploading Videos Natively”, but all this really means is that for whatever platform to which you are posting an online video, you would be uploading the video file directly through their …

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Quality & Purpose Over Quantity, Published on a Consistent Basis

When it comes to devising a content strategy for your business, you need to consider the contrasts between the 24-hour constant stream of mostly irrelevant content and the specific, online destinations sought out by internet searchers demonstrating “lean-in” behavior. You want to create quality content that is relevant to your target audience. Yes, you want …

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People Don’t Want to Watch Your TV Advertisements Online

CLICK ABOVE to Read the full article from The Video Content Marketing Guru! A recent blog post by Gerry Oginski, Founder of The Lawyers’ Video Studio, explains why simply posting your TV advertisements online is the wrong way to do video marketing. In short, it is the wrong kind of content. People don’t want to …

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Explaining YouTube’s Cash-Grab Changes in Featuring Long-Form Content

Many changes have been occurring with YouTube over the past year, and we will cover these more in-depth shortly. However, many long-time successful channels have recently reported drops in their advertisement income, views, and subscribes. This phenomenon appears to mostly affect YouTubers who use YouTube as their primary platform to deliver their material, as opposed …

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